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The Swarovski company was founded in the late 19th century in Austria by Daniel Swarovski. To this day the company remains a family business, run by the fifth generation of the Swarovski family.

Having achieved success in lead-glass cutting and crystal production, the company did not stop there. Few people know, the Swarovski Group is also engaged in the production of abrasives, cut-off wheels; the creation of luminescent road lighting and optical instruments such as telescopes and rifle scopes.

The Swarovski crystals have conquered the hearts of millions of women around the world for its beauty. The crystals are widely used in jewelcrafting and Haute Couture collections of world's famous brands.

Swarovski do not use natural rhinestone when creating crystals, their formula is kept secret and is being constantly improved. In 1985, together with the House of Dior, one of the most famous and iconic crystals was created and named Aurora Borealis, which shimmered the Northern Lights colours. This prompted the company to create new effects and to expand its range.


All Swarovski crystal products presented in the assortment in our online shop, have a holographic certificate of authenticity and a unique identification number. The identification number can be checked here.